RESOURCE: How associations can use social media to build influence and increase their reach | SmartBlogs SmartBlogs
“The way for associations to grow their membership is to have a thriving open community around them where stakeholders (members and non-members, who care about what they care about) are able and willing to share the love with their individual networks. In order to do that, they need to be fully part of that community; they need to be present in the obvious outposts where their members are (Facebook, Twitter, LinkedIn…); they need to make sure their home base websites are mobile-friendly; they need to make it easy.”
Written by Brian S McGowan, PhD
Brian is a research scientist and educational technologist. He helped transform Pfizer’s Medical Education Group and previously served in educational leadership roles at HealthAnswers, Inc.; Acumentis, LLC.; Cephalon; and Wyeth. He taught graduate medical education programs at Arcadia University for 10 years. Dr. McGowan recently authored the book "#socialQI: Simple Solutions for Improving Your Healthcare" and has been invited to speak internationally on the subject of information flow, technology, and learning in healthcare.
