RESOURCE: Some CME experts remain skeptical on social media
SPEED, COST, and ACCESSIBILITY
What makes social media an attractive CME tool is its accessibility and low cost, not to mention the speed with which it prompts immediate interaction, notes Brian McGowan, cofounder and chief learning officer of ArcheMedX, a healthcare e-learning company. Michael Leis, SVP, social strategy at Digitas Health LifeBrands, agrees, noting the excitement that comes with creating a live community.
At the same time, CME experts remain somewhat skeptical, not merely about the Facebook Live CME course, but about the value and effectiveness of social media-driven CME in the bigger picture.
“If I’m an accredited provider, I could go onto Facebook and run a one-hour educational program on the repeal of Obamacare, and the course could be up and live within minutes. I love that,” McGowan notes. “But you can’t lose sight of the fact there’s no evidence that it’s really effective.”