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RESOURCE: When to Bring Your Association’s Continuing Education Online

When developing continuing education, you typically look to provide high value to your members while keeping costs as low as possible.  You repurpose content in ways that get the most bang for the buck whether that is by recording webinars and making them available on demand, granting online access to conference materials, or using educational articles from your magazine as online learning resources.

But sometimes it’s worthwhile to focus significant resources on developing a very customized continuing education (CE) module.  This might end up being an app for mobile devices, an online self-study module with quizzes and games built in, or an online course with significant resources invested such as broadcasting live video.

When are the times when such an investment of resources might be warranted?

via When to Bring Your Association’s Continuing Education Online.

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Brian S McGowan, PhD

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Brian is a research scientist and educational technologist. He helped transform Pfizer’s Medical Education Group and previously served in educational leadership roles at HealthAnswers, Inc.; Acumentis, LLC.; Cephalon; and Wyeth. He taught graduate medical education programs at Arcadia University for 10 years. Dr. McGowan recently authored the book "#socialQI: Simple Solutions for Improving Your Healthcare" and has been invited to speak internationally on the subject of information flow, technology, and learning in healthcare.

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