RESOURCE: When to Bring Your Association’s Continuing Education Online
When developing continuing education, you typically look to provide high value to your members while keeping costs as low as possible. You repurpose content in ways that get the most bang for the buck whether that is by recording webinars and making them available on demand, granting online access to conference materials, or using educational articles from your magazine as online learning resources.
But sometimes it’s worthwhile to focus significant resources on developing a very customized continuing education (CE) module. This might end up being an app for mobile devices, an online self-study module with quizzes and games built in, or an online course with significant resources invested such as broadcasting live video.
When are the times when such an investment of resources might be warranted?