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MANUSCRIPT: Reasons for Choice of Referral Physician Among Primary Care and Specialist Physicians

BACKGROUND: Specialty referral patterns can affect health care costs as well as clinical outcomes. For a given clinical problem, referring physicians usually have a choice of several physicians to whom they can refer. Once the decision to refer is made, the choice of individual physician may have important downstream effects. OBJECTIVE: To examine the reasons why primary care and specialist physicians choose certain specific colleagues to refer to and how those reasons differ by specialty.

http://humannaturelab.net/wp-content/themes/human-nature-lab/media/pdf/publications/articles/131.pdf

Brian S McGowan, PhD

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Brian is a research scientist and educational technologist. He helped transform Pfizer’s Medical Education Group and previously served in educational leadership roles at HealthAnswers, Inc.; Acumentis, LLC.; Cephalon; and Wyeth. He taught graduate medical education programs at Arcadia University for 10 years. Dr. McGowan recently authored the book "#socialQI: Simple Solutions for Improving Your Healthcare" and has been invited to speak internationally on the subject of information flow, technology, and learning in healthcare.

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