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RESOURCE: Twitter usage at Clinical Congress rises markedly over two years

In just two years, Twitter use among members of the College has increased dramatically. At the time of the 2010 Clinical Congress in Washington, DC, the American College of Surgeons (ACS) Twitter account, @AmCollSurgeons, had 907 followers, and a modest number of attendees tweeted about their experience or engaged with the College via Twitter. In fact, only 231 tweets included the conference hashtag #ACSCC10. In contrast, at the 2012 Clinical Congress in Chicago, IL, the ACS Twitter account featured 6,800 followers who engaged with the College, with more than 1,881 tweets including the conference hashtag #ACSCC12, representing an 800 percent increase in use from 2010. Through the conference hashtag, Twitter users around the globe were able to follow session presentations, announcements, and contribute to the Clinical Congress without traveling and on their own schedule.

via Twitter usage at Clinical Congress rises markedly over two years | The Bulletin.

Brian S McGowan, PhD

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Brian is a research scientist and educational technologist. He helped transform Pfizer’s Medical Education Group and previously served in educational leadership roles at HealthAnswers, Inc.; Acumentis, LLC.; Cephalon; and Wyeth. He taught graduate medical education programs at Arcadia University for 10 years. Dr. McGowan recently authored the book "#socialQI: Simple Solutions for Improving Your Healthcare" and has been invited to speak internationally on the subject of information flow, technology, and learning in healthcare.

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