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ABSTRACT: Social media use and educational preferences among first-year pharmacy students

AbstractBackground: Social media may offer a means to engage students, facilitate collaborative learning, and tailor educational delivery for diverse learning styles. Purpose: The purpose of this study is to characterize social media awareness among pharmacy students and determine perceptions toward integrating these tools in education. Methods: A 23-item survey was administered to 1st-year students at a multicampus college of pharmacy. Results: Students 95% response rate; N = 196 most commonly used wikis 97%, social networking 91%, and videosharing 84%. Tools reported as never used or unknown included social bookmarking 89%, collaborative writing 84%, and RSS readers 73%. Respondents indicated that educational integration of social media would impact their ability to learn in a positive/very positive manner 75% and make them feel connected/very connected 68%. Conclusions: Selectively targeting social media for educational integration and instructing pharmacy students how to employ a subset of these tools may be useful in engaging them and encouraging lifelong learning.

via Social media use and educational pre… [Teach Learn Med. 2013 Apr-Jun] – PubMed – NCBI.

Brian S McGowan, PhD

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Brian is a research scientist and educational technologist. He helped transform Pfizer’s Medical Education Group and previously served in educational leadership roles at HealthAnswers, Inc.; Acumentis, LLC.; Cephalon; and Wyeth. He taught graduate medical education programs at Arcadia University for 10 years. Dr. McGowan recently authored the book "#socialQI: Simple Solutions for Improving Your Healthcare" and has been invited to speak internationally on the subject of information flow, technology, and learning in healthcare.

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