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Understanding Heuristics and Biases in Clinical Trial Decision-Making

We all like to believe trial decisions are purely rational. But behavioral science says otherwise. Trial teams rely on mental shortcuts, or heuristics, to make complex decisions faster. These shortcuts can be helpful in the moment, but they also introduce risk.

Leveraging Behavioral Science for Clinical Trial Success

Explore how behavioral science can revolutionize clinical trial methodologies and overcome operational challenges. Dive deep into the interplay between human behavior and clinical research with insights from Dr. Brian McGowan and the ArcheMedX team.

Connect with ArcheMedX at SCOPE 2023

How can you minimize the performance risks given the complexities of a clinical trial and be ready to effectively conduct your next study?