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MANUSCRIPT: General Practitioners’ preferences and use of educational media: a German perspective

Abstract
Background: Several studies suggest that General Practitioners (GPs) prefer “traditional” media such as journals or quality circles when they are seeking out different options to meet their continuing medical education (CME) requirements. A survey was designed in order to gain a better understanding of German General Practitioners’ preferences for different forms of educational media that will meet their CME needs.

http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2662827/pdf/1472-6963-9-31.pdf

Brian S McGowan, PhD

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Brian is a research scientist and educational technologist. He helped transform Pfizer’s Medical Education Group and previously served in educational leadership roles at HealthAnswers, Inc.; Acumentis, LLC.; Cephalon; and Wyeth. He taught graduate medical education programs at Arcadia University for 10 years. Dr. McGowan recently authored the book "#socialQI: Simple Solutions for Improving Your Healthcare" and has been invited to speak internationally on the subject of information flow, technology, and learning in healthcare.

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