MANUSCRIPT: Does an offer for a free on-line continuing medical education (CME) activity increase physician survey response rate? A randomized trial
Background: Achieving a high response rate in a physician survey is challenging. Monetary incentives increase response rates but obviously add cost to a survey project. We wondered whether an offer of a free continuing medical education (CME) activity would be effective in improving survey response rate.
Conclusions: An offer for a free on-line CME activity did not improve physician survey response rate. On the contrary, the offer for a free CME activity actually appeared to worsen the response rate.