Getting Started with Nudges and Choice Architecture
There may not be an area of behavioral science that I am more in enthralled by than “nudges” and “choice architecture” so I couldn’t be happier to share my passion with you!
To help construct a practical value proposition – this NY Times article from 2013 is a great place to start: Britain’s Ministry of Nudges
And, just to end with one, more analytical perspective – check out the work of Stanford professor BJ Fogg…I love this simplification so much I have considered it as a potential tattoo 😉
I love Dr. Fogg’s work because of how simple he has connected decades of research into Behavioral economics (Motivation), Adult Learning (Ability), Nudge Theory (Triggers)…B = M x A x T!
As you explore this work, it might become increasingly obvious where my ideas around learning models and instructional design are grounded 😉
I’d love to discuss this in depth, if you have any questions!