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#CMEpalooza: “Data-Driven and Agile Educational Design: Ensuring Your Courses Intelligently Evolve”


In the formative days of continuing education (CE), when “producing” content was a specialized competency, educational planners had little choice but to develop content, package it into slides or a monograph or a video, and then sit back and hope it had the impact that was intended. But times have changed – the act of producing content is no longer a specialized competency – creating, refining, and optimizing content CAN BE done with little effort and this COULD significantly change the impact of an activity, an initiative, or an educational program. Supporters of medical education see the value in the idea that education content can be as relevant 12 months after it was launched as it was on day one. And, educational planners and faculty seem to genuinely understand how this simple innovation may allow them to educate and empower clinicians with much greater flexibility and fidelity.

Brian McGowan, PhD, Chief Learning Officer & Co-Founder at ArcheMedX, Inc.

Greselda Butler, CHCP — Manager, Professional Education, Otsuka America Pharmaceutical Inc.
Scott Weber, Co-CEO, Med-IQ


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Brian is a research scientist and educational technologist. He helped transform Pfizer’s Medical Education Group and previously served in educational leadership roles at HealthAnswers, Inc.; Acumentis, LLC.; Cephalon; and Wyeth. He taught graduate medical education programs at Arcadia University for 10 years. Dr. McGowan recently authored the book "#socialQI: Simple Solutions for Improving Your Healthcare" and has been invited to speak internationally on the subject of information flow, technology, and learning in healthcare.

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