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Why Mindset Matters in Clinical Research

Clinical trials professionals face a host of challenges: for some, it’s the complexity in protocol design, for many it’s lagging enrollment rates, and for others it’s the site burden that’s inherent to change management. 

Embracing Change and Intentionally Living ‘a Life of Why

I was recently invited to deliver a keynote presentation on embracing change. The audience was more than a 100 healthcare improvement and clinical trial professionals who had each committed to participate in a year-long collaborative.

Understanding Heuristics and Biases in Clinical Trial Decision-Making

We all like to believe trial decisions are purely rational. But behavioral science says otherwise. Trial teams rely on mental shortcuts, or heuristics, to make complex decisions faster. These shortcuts can be helpful in the moment, but they also introduce risk.