Optimism’s Hidden Costs: How the ‘Planning Fallacy’ Undermines Trial Success
Trial sponsors don’t miss timelines because they’re careless. They miss them because they’re human. Behavioral science calls it the planning fallacy.
Trial sponsors don’t miss timelines because they’re careless. They miss them because they’re human. Behavioral science calls it the planning fallacy.
Leverage an essential, new set of behaviorally informed best practices to break free from the constraints of the Iron Triangle of Clinical Trial Complexity.
In clinical trials, we often talk about “change” as if it’s a single, uniform challenge. But the reality is very different.