Optimism’s Hidden Costs: How the ‘Planning Fallacy’ Undermines Trial Success
Trial sponsors don’t miss timelines because they’re careless. They miss them because they’re human. Behavioral science calls it the planning fallacy.
Trial sponsors don’t miss timelines because they’re careless. They miss them because they’re human. Behavioral science calls it the planning fallacy.
In clinical trials, we often talk about “change” as if it’s a single, uniform challenge. But the reality is very different.