Mindset is often overlooked during trial planning, but it plays a critical role in how teams perform—especially under pressure. These articles explore how behavioral science can help trial sponsors and CROs improve study delivery by shaping how teams and sites think, learn, and act.
In clinical research, where accuracy, coordination, and compliance are non-negotiable, the greatest threat isn’t always a lack of knowledge. Sometimes, it’s the mistaken belief that we already understand more than we do. This article was first posted June 11, 2025
The compounding benefits of effective training cannot be overstated. When clinical research associates (CRAs) and site staff are thoroughly prepared, they engage more deeply with the trial protocols, ask more insightful questions, and more proactively anticipate challenges.
I was recently invited to deliver a keynote presentation on embracing change. The audience was more than a 100 healthcare improvement and clinical trial professionals who had each committed to participate in a year-long collaborative.
Four strategies for implementing this approach in clinical trial staff and site training. Brian S. McGowan, PhD, FACEHP, Chief Learning
We all like to believe trial decisions are purely rational. But behavioral science says otherwise. Trial teams rely on mental shortcuts, or heuristics, to make complex decisions faster. These shortcuts can be helpful in the moment, but they also introduce risk.
The concept of sludge provides an invaluable lens for clinical research professionals in identifying and mitigating unnecessary friction and bottlenecks.
Learn the value of slow thinking in enhancing decision-making and outcomes in clinical research and beyond.
Explore how behavioral science can revolutionize clinical trial methodologies and overcome operational challenges. Dive deep into the interplay between human behavior and clinical research with insights from Dr. Brian McGowan and the ArcheMedX team.
Earlier this month I had the honor of presenting our research at the 2023 Nudges In Healthcare Symposium and I
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