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2013 Healthcare Professional Continuing Education Preference Survey

Survey Reveals Significant Clinician Demand For Online CME And Virtual Courses (View Press Release)

Data collected by Elsevier’s Office of Continuing Medical Education (EOCME), AcademicCME and ArcheMedX in the summer of 2013 demonstrates that 97% of clinicians (N=801) are planning to either increase or maintain their participation in online continuing education programs during the next year, while there appears to be a significant pull back in the participation in live meetings and conferences.

Survey Methodology – The EOCME conducted a mixed-methods survey deployed in July 2013 to over 10,000 physicians where 801 responded during a period of two months. A summary of the initial results can be found below:

There is a significant shift from learning in live meetings to learning online through traditional online CME (cases, videos, and slides) and novel, online Virtual Courses.

Survey data  - forecasting topline data

 

This shift in preferred formats for continuing education was seen across a wide variety of physician specialties and a number of allied healthcare professions (nurses, nurse practitioners, and physician assistants).

Survey data  - forecasting specialty data

 

Likewise, the shift in preferred formats for continuing education was evident regardless of whether clinicians practice in urban, suburban, or rural settings.

Figure 3 survey data

 

And while much of this shift is thought to be due to access and convenience, it appears that learner confidence in online CME is quickly approaching their confidence in live CME meetings.

Survey data  - forecasting effectiveness data

 

For additional information regarding the survey results, please contact Joel Selzer or Brian S. McGowan.

Joel Selzer

Written by

Joel is a serial entrepreneur and innovator in the healthcare industry. He co-founded and currently leads ArcheMedX, a healthcare informatics and e-learning technology company, and serves as Chairman of Ozmosis, Inc., a provider of care collaboration solutions to the healthcare industry.

5 Responses to “2013 Healthcare Professional Continuing Education Preference Survey”

[…] 2013 Joint Survey of Healthcare Professionals Continuing Education Preferences revealed that 97 percent of surveyed clinicians will increase or maintain their use of traditional […]

[…] 2013 Joint Survey of Healthcare Professionals Continuing Education Preferences revealed that 97 percent of surveyed clinicians will increase or maintain their use of traditional […]

[…] 2013 Joint Survey of Healthcare Professionals Continuing Education Preferences revealed that 97 percent of surveyed clinicians will increase or maintain their use of traditional […]

By Derek Dietze -- Improve CME, LLC - 19 September 2013 Reply

Thanks very much for posting and publicizing your survey results. They provide some very helpful and insightful information. Would you be interested in writing an article for submission to CE Measure? Our readers would be very interested in these and more detailed results. Also, can you tell us a little more here about the survey methodology? How did you select the 10,000 physicians to whom you sent the survey? Were they randomly selected from across the US? Did they come from an AMA database, a proprietary database of online or live CME activity participants? Also, were your respondents from across the US? How many states? If the results are projectable to physicians across the US, what’s your margin of error? Also, on the last graph, standard deviations would be informative, and is the difference between mean ratings for meetings vs online CME statistically significant (I suspect it is)? Looks like there’s plenty of room for improving our effectiveness within CME!

Brian S McGowan, PhD
By Brian S McGowan, PhD - 19 September 2013 Reply

Derek:

Thanks for your comments. I would be more than happy to walk you through the data/methods in full detail. Send me an eMail and let’s set up some time next week to show you what we have (and acknowledge what we don’t) and then we can see what you feel is the most appropriate next step. Sound good?

Brian

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