It started with an innocent tweet when Brian reached out to interview Joel for a forthcoming book.  The conversations that ensued over the phone, in person and of course, over Twitter, uncovered a shared history and vision that started them down a fateful path.

In 2008, Joel Selzer joined Dr. Jason Bhan to launch one of the first online learning communities for U.S. licensed and verified physicians, Ozmosis.org. In the years that followed, Ozmosis enabled thousands of medical professionals to learn more rapidly and effectively online and Jason was eventually invited to join the Alliance for CME  Emerging Technology Committee, which had been founded by Brian.  Through the committee’s efforts, Brian became familiar with Ozmosis and Joel and Brian eventually began to follow each other over Twitter.

As Joel led the Ozmosis expansion into care collaboration and informatics powered enterprise solutions (OzmosisESP), his team helped to develop and launch NephLink,the world’s largest community for enabling Nephrologists and kidney care specialists to collaborate and communicate more effectively around clinical practice (powered by Ozmosis).  Meanwhile, Brian had begun research in earnest for his book, #SocialQI: Simple Solutions for Improving Your Healthcare and to tell the tale of similar collaborative models.  Based on his experience leading Pfizer’s medical education group and leadership roles at Wyeth, HealthAnswers, Inc.; Acumentis, LLC.; and Cephalon; Brian saw the impact

collaborative models of information flow, learning, and healthcare improvement (such as Ozmosis) were having across the healthcare system and passionately believed the innovations needed within medical education would likely be found in deconstructing these emerging models.

The more research Brian conducted the more he kept coming back to his discussions with Joel.  Brian had become enamored with OzmosisESP, the company’s informatics-powered care collaboration platform that enables hospitals and healthcare organizations to facilitate collaboration and communication around any targeted content, user group, and workflow (i.e, NephLink) – ultimately he used the OzmosisESP experience as one of the best examples of his #socialQI framework.  By connecting disparate content and clinicians together, Brian saw the value OzmosisESP could provide to improve the flow of information across any clinical group or organization.

Together, Brian and Joel eventually began to craft a common vision for creating a more agile, data-driven approach to online learning built on their combined experiences and extensive research.  As they shared their approach with leading experts across the medical education community, they found a growing list of education partners eager to collaborate, to lead interventional pilots, and ultimately to leverage the ArcheMedX Learning Actions Model and the ArcheViewer to power a new form of online learning and assessment.

ArcheMedX officially launched in January 2013.